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Home / Politicians: It’s all about the influence you have onlinePoliticians: It’s all about the influence you have online
Last Updated on Monday, 16 May 2011 01:32 Written by rslcpol Monday, 16 May 2011 01:32
From CBSnews:
Eleven years ago, White House staffers thought Al Gore was weird for texting Tipper. But, the political times, they are a changin’.
A decade or so later, any politician who isn’t tuned into her email on a smartphone or doesn’t monitor what the media and voters are saying about him on social media platforms risks being judged out of step – or, worse, viewed as running behind on a crucial new item.
In 2011, in other words, the use of social media in government is no longer novel. Tweets, updates and viral videos matter. The Red Cross, Federal Emergency Management Agency and first responders have testified in front of the United States Senate on the role of social media in crisis response.