Are Democrats worried about losing the Latino vote? Seems like it. Read about the RSLC’s efforts to reach out with it’s newly announced program, the Future Majority Project.

From the Daily Caller:

The same survey found that one-third of Latino Republicans are former Democrats, a figure that could change as the GOP begins to actively develop Latino and Hispanic bases.

Last week, the Republican State Leadership Committee launched a $3 million initiative aimed at attracting and promoting conservative Latinos running for office. Not that an unofficial intuitive wasn’t already underway: The number of Hispanic Democratic officeholders has decreased by about 2 percent since 2006, while it’s jumped to 22.5 percent for Hispanic Republicans, according to NPR. Thanks to the 210 midterm elections, state-level elected Hispanic Republicans now outnumber corresponding Democrats by a 5-to-3 margin.

As Republicans make a clear and concerted effort to bring Latino voters into the conservative fold, does the DNC’s new ad suggest concern about losing a voting bloc that swung heavily for Barack Obama in 2008?

“This [ad] is nothing more than a strong signal, just how high of a priority Hispanic voters are to this President and to this campaign,” said DNC chairwoman Debbie Wasserman Schultz, defending the ad against suggestions that it was a response to Republicans, during a press conference touting the campaign. “And the Hispanic community needs to know the accomplishments.”

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