From the Wall Street Journal:

As the Republican field jockeys for position in the 2012 presidential primaries, it is no surprise to hear the candidates trying to bolster their authority by invoking the name of Ronald Reagan. Yet one critical demographic group will not automatically respond to Reagan’s name: Young voters of the millennial generation, so named because they are the first to come of age in the new millennium.

The oldest members of this generation were just 8 years old when Reagan left office, so Republican candidates can’t assume that invoking his name will win them over. But the eventual Republican nominee should strive to emulate the Gipper by finding a way to connect conservatism to this rising generation of voters.

Reagan brought an entire generation to the Republican Party in 1980, and in 1984 he won the youth vote by 20%. The GOP needs this kind of revolution again if it hopes to recapture the White House and create a sustained majority.

The millennials—born between the beginning of the Reagan era and the end of the Clinton presidency—are the largest age group in America today, numbering approximately 80 million. There are 17 million more millennials than Baby Boomers and 27 million more than Generation Xers (ages 31-45).

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